ActiveCampaign vs Brevo
A side-by-side comparison of features and pricing to help you choose.
ActiveCampaign
Deep automation with a built-in CRM
$15/mo
From ~$15/mo; CRM add-on tiers cost more
Brevo
Affordable email, SMS & CRM (formerly Sendinblue)
Free plan
Free up to 300 emails/day; paid plans priced by email volume
At a glance
| Spec | ActiveCampaign | Brevo |
|---|---|---|
| Starting price | $15/mo | Free plan |
| Budget tier | Mid-range | Budget-friendly |
| Complexity | Advanced | Beginner-friendly |
| Primary category | Marketing Automation | Email Marketing |
| Integrations | 900+ | 150+ |
| Founded | 2003 | 2012 |
Feature comparison
ActiveCampaign offers 9 of 10 tracked marketing automation features; Brevo offers 9.
| Feature | ActiveCampaign | Brevo |
|---|---|---|
| Visual workflow builder | ||
| Built-in CRM | ||
| Lead scoring | ||
| Email marketing | ||
| Behavioral segmentation | ||
| Multichannel (SMS / web / ads) | ||
| Landing pages | ||
| Free plan | ||
| API & webhooks | ||
| Priority / 24-7 support |
ActiveCampaign
Pros
- Best-in-class visual automation builder
- Strong segmentation and conditional logic
- Built-in CRM with sales automation
Cons
- No free plan, only a trial
- Interface can overwhelm beginners
- Reporting is functional but not flashy
Brevo
Pros
- Volume-based pricing is cheap for large lists
- Includes SMS, chat, and a free CRM
- Generous free tier for small senders
Cons
- Daily send limits on free/low tiers
- Automation less sophisticated than ActiveCampaign
- Interface feels dated in places
The verdict
The right pick depends on your priorities. Choose ActiveCampaign if you value marketers who want enterprise-grade automation without enterprise pricing. Choose Brevo if you need budget-conscious teams with big lists they email occasionally.
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