ActiveCampaign vs HubSpot Marketing Hub
A side-by-side comparison of features and pricing to help you choose.
ActiveCampaign
Deep automation with a built-in CRM
$15/mo
From ~$15/mo; CRM add-on tiers cost more
HubSpot Marketing Hub
All-in-one marketing, CRM, and automation platform
Free plan
Free tier; paid Marketing Hub from ~$15/seat/mo, scaling steeply
At a glance
| Spec | ActiveCampaign | HubSpot |
|---|---|---|
| Starting price | $15/mo | Free plan |
| Budget tier | Mid-range | Premium |
| Complexity | Advanced | Intermediate |
| Primary category | Marketing Automation | Marketing Automation |
| Integrations | 900+ | 1500+ |
| Founded | 2003 | 2006 |
Feature comparison
ActiveCampaign offers 9 of 10 tracked marketing automation features; HubSpot offers 10.
| Feature | ActiveCampaign | HubSpot |
|---|---|---|
| Visual workflow builder | ||
| Built-in CRM | ||
| Lead scoring | ||
| Email marketing | ||
| Behavioral segmentation | ||
| Multichannel (SMS / web / ads) | ||
| Landing pages | ||
| Free plan | ||
| API & webhooks | ||
| Priority / 24-7 support |
ActiveCampaign
Pros
- Best-in-class visual automation builder
- Strong segmentation and conditional logic
- Built-in CRM with sales automation
Cons
- No free plan, only a trial
- Interface can overwhelm beginners
- Reporting is functional but not flashy
HubSpot Marketing Hub
Pros
- Genuinely all-in-one, CRM, email, automation, and pages under one roof
- Best-in-class onboarding, academy, and documentation
- Huge app marketplace with 1,500+ integrations
Cons
- Costs escalate fast as contacts and tiers grow
- Advanced automation locked behind Professional/Enterprise
- Can be overkill for a simple newsletter
The verdict
The right pick depends on your priorities. Choose ActiveCampaign if you value marketers who want enterprise-grade automation without enterprise pricing. Choose HubSpot if you need growing teams that want marketing, crm, and sales unified in one place.
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