ActiveCampaign vs Klaviyo
A side-by-side comparison of features and pricing to help you choose.
ActiveCampaign
Deep automation with a built-in CRM
$15/mo
From ~$15/mo; CRM add-on tiers cost more
Klaviyo
Email & SMS built for ecommerce data
Free plan
Free up to 250 contacts; scales with list size + SMS
At a glance
| Spec | ActiveCampaign | Klaviyo |
|---|---|---|
| Starting price | $15/mo | Free plan |
| Budget tier | Mid-range | Mid-range |
| Complexity | Advanced | Intermediate |
| Primary category | Marketing Automation | Email Marketing |
| Integrations | 900+ | 350+ |
| Founded | 2003 | 2012 |
Feature comparison
ActiveCampaign offers 9 of 10 tracked marketing automation features; Klaviyo offers 8.
| Feature | ActiveCampaign | Klaviyo |
|---|---|---|
| Visual workflow builder | ||
| Built-in CRM | ||
| Lead scoring | ||
| Email marketing | ||
| Behavioral segmentation | ||
| Multichannel (SMS / web / ads) | ||
| Landing pages | ||
| Free plan | ||
| API & webhooks | ||
| Priority / 24-7 support |
ActiveCampaign
Pros
- Best-in-class visual automation builder
- Strong segmentation and conditional logic
- Built-in CRM with sales automation
Cons
- No free plan, only a trial
- Interface can overwhelm beginners
- Reporting is functional but not flashy
Klaviyo
Pros
- Unmatched ecommerce data model and segmentation
- Predictive analytics (CLV, churn risk) built in
- Email + SMS in one platform
Cons
- Pricing climbs sharply with list size
- Overkill for non-ecommerce senders
- Template editor less polished than rivals
The verdict
The right pick depends on your priorities. Choose ActiveCampaign if you value marketers who want enterprise-grade automation without enterprise pricing. Choose Klaviyo if you need ecommerce brands that want revenue-driven email & sms.
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