Amplitude vs HubSpot Marketing Hub
A side-by-side comparison of features and pricing to help you choose.
Amplitude
Digital analytics & experimentation
Free plan
Free up to 10k MTUs; Plus from $49/mo; Growth custom
HubSpot Marketing Hub
All-in-one marketing, CRM, and automation platform
Free plan
Free tier; paid Marketing Hub from ~$15/seat/mo, scaling steeply
At a glance
| Spec | Amplitude | HubSpot |
|---|---|---|
| Starting price | Free plan | Free plan |
| Budget tier | Mid-range | Premium |
| Complexity | Intermediate | Intermediate |
| Primary category | Product & Marketing Analytics | Marketing Automation |
| Integrations | 75+ | 1500+ |
| Founded | 2012 | 2006 |
Feature comparison
Amplitude offers 9 of 9 tracked product & marketing analytics features; HubSpot offers 7.
| Feature | Amplitude | HubSpot |
|---|---|---|
| Event tracking | ||
| Funnel analysis | ||
| Retention & cohorts | ||
| Custom dashboards | ||
| User segmentation | ||
| Session replay | ||
| Free plan | ||
| API & webhooks | ||
| Priority / 24-7 support |
Amplitude
Pros
- Powerful behavioral analytics (funnels, retention, cohorts)
- Built-in experimentation and session replay
- Generous free tier up to 10k MTUs
- Strong data integrations and governance
Cons
- MTU-based pricing climbs; Growth is custom
- Learning curve for advanced analysis
- Setup and instrumentation take effort
HubSpot Marketing Hub
Pros
- Genuinely all-in-one, CRM, email, automation, and pages under one roof
- Best-in-class onboarding, academy, and documentation
- Huge app marketplace with 1,500+ integrations
Cons
- Costs escalate fast as contacts and tiers grow
- Advanced automation locked behind Professional/Enterprise
- Can be overkill for a simple newsletter
The verdict
The right pick depends on your priorities. Choose Amplitude if you value product and growth teams that want deep behavioral analytics. Choose HubSpot if you need growing teams that want marketing, crm, and sales unified in one place.
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