Amplitude vs Mixpanel
A side-by-side comparison of features and pricing to help you choose.
Amplitude
Digital analytics & experimentation
Free plan
Free up to 10k MTUs; Plus from $49/mo; Growth custom
Mixpanel
Product & marketing analytics for funnels
Free plan
Free up to 1M events/mo; paid scales with events
At a glance
| Spec | Amplitude | Mixpanel |
|---|---|---|
| Starting price | Free plan | Free plan |
| Budget tier | Mid-range | Mid-range |
| Complexity | Intermediate | Advanced |
| Primary category | Product & Marketing Analytics | Product & Marketing Analytics |
| Integrations | 75+ | 80+ |
| Founded | 2012 | 2009 |
Feature comparison
Amplitude offers 9 of 9 tracked product & marketing analytics features; Mixpanel offers 9.
| Feature | Amplitude | Mixpanel |
|---|---|---|
| Event tracking | ||
| Funnel analysis | ||
| Retention & cohorts | ||
| Custom dashboards | ||
| User segmentation | ||
| Session replay | ||
| Free plan | ||
| API & webhooks | ||
| Priority / 24-7 support |
Amplitude
Pros
- Powerful behavioral analytics (funnels, retention, cohorts)
- Built-in experimentation and session replay
- Generous free tier up to 10k MTUs
- Strong data integrations and governance
Cons
- MTU-based pricing climbs; Growth is custom
- Learning curve for advanced analysis
- Setup and instrumentation take effort
Mixpanel
Pros
- Powerful funnel, retention, and cohort reports
- Generous free tier (up to ~1M events/mo)
- Fast, interactive querying
Cons
- Requires disciplined event instrumentation
- Not a web-analytics drop-in like GA4
- Advanced features gated to higher plans
The verdict
The right pick depends on your priorities. Choose Amplitude if you value product and growth teams that want deep behavioral analytics. Choose Mixpanel if you need product-led teams measuring funnels, retention, and cohorts.
Browse all tools →