Brevo vs ActiveCampaign
A side-by-side comparison of features and pricing to help you choose.
Brevo
Affordable email, SMS & CRM (formerly Sendinblue)
Free plan
Free up to 300 emails/day; paid plans priced by email volume
ActiveCampaign
Deep automation with a built-in CRM
$15/mo
From ~$15/mo; CRM add-on tiers cost more
At a glance
| Spec | Brevo | ActiveCampaign |
|---|---|---|
| Starting price | Free plan | $15/mo |
| Budget tier | Budget-friendly | Mid-range |
| Complexity | Beginner-friendly | Advanced |
| Primary category | Email Marketing | Marketing Automation |
| Integrations | 150+ | 900+ |
| Founded | 2012 | 2003 |
Feature comparison
Brevo offers 8 of 9 tracked email marketing features; ActiveCampaign offers 8.
| Feature | Brevo | ActiveCampaign |
|---|---|---|
| Email campaigns | ||
| Automation workflows | ||
| Audience segmentation | ||
| A/B testing | ||
| SMS marketing | ||
| Template library | ||
| Free plan | ||
| API & webhooks | ||
| Priority / 24-7 support |
Brevo
Pros
- Volume-based pricing is cheap for large lists
- Includes SMS, chat, and a free CRM
- Generous free tier for small senders
Cons
- Daily send limits on free/low tiers
- Automation less sophisticated than ActiveCampaign
- Interface feels dated in places
ActiveCampaign
Pros
- Best-in-class visual automation builder
- Strong segmentation and conditional logic
- Built-in CRM with sales automation
Cons
- No free plan, only a trial
- Interface can overwhelm beginners
- Reporting is functional but not flashy
The verdict
The right pick depends on your priorities. Choose Brevo if you value budget-conscious teams with big lists they email occasionally. Choose ActiveCampaign if you need marketers who want enterprise-grade automation without enterprise pricing.
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