Brevo vs HubSpot Marketing Hub
A side-by-side comparison of features and pricing to help you choose.
Brevo
Affordable email, SMS & CRM (formerly Sendinblue)
Free plan
Free up to 300 emails/day; paid plans priced by email volume
HubSpot Marketing Hub
All-in-one marketing, CRM, and automation platform
Free plan
Free tier; paid Marketing Hub from ~$15/seat/mo, scaling steeply
At a glance
| Spec | Brevo | HubSpot |
|---|---|---|
| Starting price | Free plan | Free plan |
| Budget tier | Budget-friendly | Premium |
| Complexity | Beginner-friendly | Intermediate |
| Primary category | Email Marketing | Marketing Automation |
| Integrations | 150+ | 1500+ |
| Founded | 2012 | 2006 |
Feature comparison
Brevo offers 8 of 9 tracked email marketing features; HubSpot offers 8.
| Feature | Brevo | HubSpot |
|---|---|---|
| Email campaigns | ||
| Automation workflows | ||
| Audience segmentation | ||
| A/B testing | ||
| SMS marketing | ||
| Template library | ||
| Free plan | ||
| API & webhooks | ||
| Priority / 24-7 support |
Brevo
Pros
- Volume-based pricing is cheap for large lists
- Includes SMS, chat, and a free CRM
- Generous free tier for small senders
Cons
- Daily send limits on free/low tiers
- Automation less sophisticated than ActiveCampaign
- Interface feels dated in places
HubSpot Marketing Hub
Pros
- Genuinely all-in-one, CRM, email, automation, and pages under one roof
- Best-in-class onboarding, academy, and documentation
- Huge app marketplace with 1,500+ integrations
Cons
- Costs escalate fast as contacts and tiers grow
- Advanced automation locked behind Professional/Enterprise
- Can be overkill for a simple newsletter
The verdict
The right pick depends on your priorities. Choose Brevo if you value budget-conscious teams with big lists they email occasionally. Choose HubSpot if you need growing teams that want marketing, crm, and sales unified in one place.
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