Brevo vs Klaviyo
A side-by-side comparison of features and pricing to help you choose.
Brevo
Affordable email, SMS & CRM (formerly Sendinblue)
Free plan
Free up to 300 emails/day; paid plans priced by email volume
Klaviyo
Email & SMS built for ecommerce data
Free plan
Free up to 250 contacts; scales with list size + SMS
At a glance
| Spec | Brevo | Klaviyo |
|---|---|---|
| Starting price | Free plan | Free plan |
| Budget tier | Budget-friendly | Mid-range |
| Complexity | Beginner-friendly | Intermediate |
| Primary category | Email Marketing | Email Marketing |
| Integrations | 150+ | 350+ |
| Founded | 2012 | 2012 |
Feature comparison
Brevo offers 8 of 9 tracked email marketing features; Klaviyo offers 9.
| Feature | Brevo | Klaviyo |
|---|---|---|
| Email campaigns | ||
| Automation workflows | ||
| Audience segmentation | ||
| A/B testing | ||
| SMS marketing | ||
| Template library | ||
| Free plan | ||
| API & webhooks | ||
| Priority / 24-7 support |
Brevo
Pros
- Volume-based pricing is cheap for large lists
- Includes SMS, chat, and a free CRM
- Generous free tier for small senders
Cons
- Daily send limits on free/low tiers
- Automation less sophisticated than ActiveCampaign
- Interface feels dated in places
Klaviyo
Pros
- Unmatched ecommerce data model and segmentation
- Predictive analytics (CLV, churn risk) built in
- Email + SMS in one platform
Cons
- Pricing climbs sharply with list size
- Overkill for non-ecommerce senders
- Template editor less polished than rivals
The verdict
The right pick depends on your priorities. Choose Brevo if you value budget-conscious teams with big lists they email occasionally. Choose Klaviyo if you need ecommerce brands that want revenue-driven email & sms.
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