Brevo vs Mailchimp
A side-by-side comparison of features and pricing to help you choose.
Brevo
Affordable email, SMS & CRM (formerly Sendinblue)
Free plan
Free up to 300 emails/day; paid plans priced by email volume
Mailchimp
Approachable email marketing for small businesses
Free plan
Free up to 250 contacts; Essentials from $13/mo
At a glance
| Spec | Brevo | Mailchimp |
|---|---|---|
| Starting price | Free plan | Free plan |
| Budget tier | Budget-friendly | Budget-friendly |
| Complexity | Beginner-friendly | Beginner-friendly |
| Primary category | Email Marketing | Email Marketing |
| Integrations | 150+ | 300+ |
| Founded | 2012 | 2001 |
Feature comparison
Brevo offers 8 of 9 tracked email marketing features; Mailchimp offers 8.
| Feature | Brevo | Mailchimp |
|---|---|---|
| Email campaigns | ||
| Automation workflows | ||
| Audience segmentation | ||
| A/B testing | ||
| SMS marketing | ||
| Template library | ||
| Free plan | ||
| API & webhooks | ||
| Priority / 24-7 support |
Brevo
Pros
- Volume-based pricing is cheap for large lists
- Includes SMS, chat, and a free CRM
- Generous free tier for small senders
Cons
- Daily send limits on free/low tiers
- Automation less sophisticated than ActiveCampaign
- Interface feels dated in places
Mailchimp
Pros
- Famously easy drag-and-drop editor
- Generous-enough free plan to get started
- Solid template library and content studio
Cons
- Automation is shallow versus dedicated platforms
- Pricing counts unsubscribed/archived contacts in some tiers
- Support is thin on lower plans
The verdict
The right pick depends on your priorities. Choose Brevo if you value budget-conscious teams with big lists they email occasionally. Choose Mailchimp if you need small businesses and creators who want email that just works.
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