HubSpot Marketing Hub vs Amplitude
A side-by-side comparison of features and pricing to help you choose.
HubSpot Marketing Hub
All-in-one marketing, CRM, and automation platform
Free plan
Free tier; paid Marketing Hub from ~$15/seat/mo, scaling steeply
Amplitude
Digital analytics & experimentation
Free plan
Free up to 10k MTUs; Plus from $49/mo; Growth custom
At a glance
| Spec | HubSpot | Amplitude |
|---|---|---|
| Starting price | Free plan | Free plan |
| Budget tier | Premium | Mid-range |
| Complexity | Intermediate | Intermediate |
| Primary category | Marketing Automation | Product & Marketing Analytics |
| Integrations | 1500+ | 75+ |
| Founded | 2006 | 2012 |
Feature comparison
HubSpot offers 7 of 9 tracked product & marketing analytics features; Amplitude offers 9.
| Feature | HubSpot | Amplitude |
|---|---|---|
| Event tracking | ||
| Funnel analysis | ||
| Retention & cohorts | ||
| Custom dashboards | ||
| User segmentation | ||
| Session replay | ||
| Free plan | ||
| API & webhooks | ||
| Priority / 24-7 support |
HubSpot Marketing Hub
Pros
- Genuinely all-in-one, CRM, email, automation, and pages under one roof
- Best-in-class onboarding, academy, and documentation
- Huge app marketplace with 1,500+ integrations
Cons
- Costs escalate fast as contacts and tiers grow
- Advanced automation locked behind Professional/Enterprise
- Can be overkill for a simple newsletter
Amplitude
Pros
- Powerful behavioral analytics (funnels, retention, cohorts)
- Built-in experimentation and session replay
- Generous free tier up to 10k MTUs
- Strong data integrations and governance
Cons
- MTU-based pricing climbs; Growth is custom
- Learning curve for advanced analysis
- Setup and instrumentation take effort
The verdict
The right pick depends on your priorities. Choose HubSpot if you value growing teams that want marketing, crm, and sales unified in one place. Choose Amplitude if you need product and growth teams that want deep behavioral analytics.
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