HubSpot Marketing Hub vs Mailchimp
A side-by-side comparison of features and pricing to help you choose.
HubSpot Marketing Hub
All-in-one marketing, CRM, and automation platform
Free plan
Free tier; paid Marketing Hub from ~$15/seat/mo, scaling steeply
Mailchimp
Approachable email marketing for small businesses
Free plan
Free up to 250 contacts; Essentials from $13/mo
At a glance
| Spec | HubSpot | Mailchimp |
|---|---|---|
| Starting price | Free plan | Free plan |
| Budget tier | Premium | Budget-friendly |
| Complexity | Intermediate | Beginner-friendly |
| Primary category | Marketing Automation | Email Marketing |
| Integrations | 1500+ | 300+ |
| Founded | 2006 | 2001 |
Feature comparison
HubSpot offers 10 of 10 tracked marketing automation features; Mailchimp offers 8.
| Feature | HubSpot | Mailchimp |
|---|---|---|
| Visual workflow builder | ||
| Built-in CRM | ||
| Lead scoring | ||
| Email marketing | ||
| Behavioral segmentation | ||
| Multichannel (SMS / web / ads) | ||
| Landing pages | ||
| Free plan | ||
| API & webhooks | ||
| Priority / 24-7 support |
HubSpot Marketing Hub
Pros
- Genuinely all-in-one, CRM, email, automation, and pages under one roof
- Best-in-class onboarding, academy, and documentation
- Huge app marketplace with 1,500+ integrations
Cons
- Costs escalate fast as contacts and tiers grow
- Advanced automation locked behind Professional/Enterprise
- Can be overkill for a simple newsletter
Mailchimp
Pros
- Famously easy drag-and-drop editor
- Generous-enough free plan to get started
- Solid template library and content studio
Cons
- Automation is shallow versus dedicated platforms
- Pricing counts unsubscribed/archived contacts in some tiers
- Support is thin on lower plans
The verdict
The right pick depends on your priorities. Choose HubSpot if you value growing teams that want marketing, crm, and sales unified in one place. Choose Mailchimp if you need small businesses and creators who want email that just works.
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