Instapage vs Unbounce
A side-by-side comparison of features and pricing to help you choose.
Instapage
Landing pages built for ad conversions
$79/mo
Create from $79/mo (annual); Optimize $199/mo; Convert custom
Unbounce
High-converting landing pages with A/B testing
$99/mo
From ~$99/mo; conversion features on higher tiers
At a glance
| Spec | Instapage | Unbounce |
|---|---|---|
| Starting price | $79/mo | $99/mo |
| Budget tier | Premium | Mid-range |
| Complexity | Intermediate | Intermediate |
| Primary category | Landing Pages & CRO | Landing Pages & CRO |
| Integrations | 40+ | 120+ |
| Founded | 2012 | 2009 |
Feature comparison
Instapage offers 8 of 9 tracked landing pages & cro features; Unbounce offers 8.
| Feature | Instapage | Unbounce |
|---|---|---|
| Drag-and-drop builder | ||
| A/B testing | ||
| Template library | ||
| Popups & sticky bars | ||
| Forms & lead capture | ||
| Dynamic / smart content | ||
| Free plan | ||
| API & webhooks | ||
| Priority / 24-7 support |
Instapage
Pros
- Polished, flexible page builder
- Strong A/B testing and heatmaps
- Ad-to-page personalization (AdMap)
- Fast-loading, conversion-focused pages
Cons
- Premium pricing, higher than most builders
- Visitor-based plan limits
- Overkill for simple landing-page needs
Unbounce
Pros
- Purpose-built for conversion, not just pages
- Smart Traffic AI routing and A/B testing
- Popups and sticky bars included
Cons
- Higher entry price than bundled builders
- Conversion limits on lower tiers
- Editor has a learning curve
The verdict
The right pick depends on your priorities. Choose Instapage if you value performance marketers running paid campaigns at scale. Choose Unbounce if you need performance marketers running paid campaigns to landing pages.
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