Klaviyo vs ActiveCampaign
A side-by-side comparison of features and pricing to help you choose.
Klaviyo
Email & SMS built for ecommerce data
Free plan
Free up to 250 contacts; scales with list size + SMS
ActiveCampaign
Deep automation with a built-in CRM
$15/mo
From ~$15/mo; CRM add-on tiers cost more
At a glance
| Spec | Klaviyo | ActiveCampaign |
|---|---|---|
| Starting price | Free plan | $15/mo |
| Budget tier | Mid-range | Mid-range |
| Complexity | Intermediate | Advanced |
| Primary category | Email Marketing | Marketing Automation |
| Integrations | 350+ | 900+ |
| Founded | 2012 | 2003 |
Feature comparison
Klaviyo offers 9 of 9 tracked email marketing features; ActiveCampaign offers 8.
| Feature | Klaviyo | ActiveCampaign |
|---|---|---|
| Email campaigns | ||
| Automation workflows | ||
| Audience segmentation | ||
| A/B testing | ||
| SMS marketing | ||
| Template library | ||
| Free plan | ||
| API & webhooks | ||
| Priority / 24-7 support |
Klaviyo
Pros
- Unmatched ecommerce data model and segmentation
- Predictive analytics (CLV, churn risk) built in
- Email + SMS in one platform
Cons
- Pricing climbs sharply with list size
- Overkill for non-ecommerce senders
- Template editor less polished than rivals
ActiveCampaign
Pros
- Best-in-class visual automation builder
- Strong segmentation and conditional logic
- Built-in CRM with sales automation
Cons
- No free plan, only a trial
- Interface can overwhelm beginners
- Reporting is functional but not flashy
The verdict
The right pick depends on your priorities. Choose Klaviyo if you value ecommerce brands that want revenue-driven email & sms. Choose ActiveCampaign if you need marketers who want enterprise-grade automation without enterprise pricing.
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