Klaviyo vs Brevo
A side-by-side comparison of features and pricing to help you choose.
Klaviyo
Email & SMS built for ecommerce data
Free plan
Free up to 250 contacts; scales with list size + SMS
Brevo
Affordable email, SMS & CRM (formerly Sendinblue)
Free plan
Free up to 300 emails/day; paid plans priced by email volume
At a glance
| Spec | Klaviyo | Brevo |
|---|---|---|
| Starting price | Free plan | Free plan |
| Budget tier | Mid-range | Budget-friendly |
| Complexity | Intermediate | Beginner-friendly |
| Primary category | Email Marketing | Email Marketing |
| Integrations | 350+ | 150+ |
| Founded | 2012 | 2012 |
Feature comparison
Klaviyo offers 9 of 9 tracked email marketing features; Brevo offers 8.
| Feature | Klaviyo | Brevo |
|---|---|---|
| Email campaigns | ||
| Automation workflows | ||
| Audience segmentation | ||
| A/B testing | ||
| SMS marketing | ||
| Template library | ||
| Free plan | ||
| API & webhooks | ||
| Priority / 24-7 support |
Klaviyo
Pros
- Unmatched ecommerce data model and segmentation
- Predictive analytics (CLV, churn risk) built in
- Email + SMS in one platform
Cons
- Pricing climbs sharply with list size
- Overkill for non-ecommerce senders
- Template editor less polished than rivals
Brevo
Pros
- Volume-based pricing is cheap for large lists
- Includes SMS, chat, and a free CRM
- Generous free tier for small senders
Cons
- Daily send limits on free/low tiers
- Automation less sophisticated than ActiveCampaign
- Interface feels dated in places
The verdict
The right pick depends on your priorities. Choose Klaviyo if you value ecommerce brands that want revenue-driven email & sms. Choose Brevo if you need budget-conscious teams with big lists they email occasionally.
Browse all tools →