Mailchimp vs Brevo
A side-by-side comparison of features and pricing to help you choose.
Mailchimp
Approachable email marketing for small businesses
Free plan
Free up to 250 contacts; Essentials from $13/mo
Brevo
Affordable email, SMS & CRM (formerly Sendinblue)
Free plan
Free up to 300 emails/day; paid plans priced by email volume
At a glance
| Spec | Mailchimp | Brevo |
|---|---|---|
| Starting price | Free plan | Free plan |
| Budget tier | Budget-friendly | Budget-friendly |
| Complexity | Beginner-friendly | Beginner-friendly |
| Primary category | Email Marketing | Email Marketing |
| Integrations | 300+ | 150+ |
| Founded | 2001 | 2012 |
Feature comparison
Mailchimp offers 8 of 9 tracked email marketing features; Brevo offers 8.
| Feature | Mailchimp | Brevo |
|---|---|---|
| Email campaigns | ||
| Automation workflows | ||
| Audience segmentation | ||
| A/B testing | ||
| SMS marketing | ||
| Template library | ||
| Free plan | ||
| API & webhooks | ||
| Priority / 24-7 support |
Mailchimp
Pros
- Famously easy drag-and-drop editor
- Generous-enough free plan to get started
- Solid template library and content studio
Cons
- Automation is shallow versus dedicated platforms
- Pricing counts unsubscribed/archived contacts in some tiers
- Support is thin on lower plans
Brevo
Pros
- Volume-based pricing is cheap for large lists
- Includes SMS, chat, and a free CRM
- Generous free tier for small senders
Cons
- Daily send limits on free/low tiers
- Automation less sophisticated than ActiveCampaign
- Interface feels dated in places
The verdict
The right pick depends on your priorities. Choose Mailchimp if you value small businesses and creators who want email that just works. Choose Brevo if you need budget-conscious teams with big lists they email occasionally.
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