Moz Pro vs Ahrefs
A side-by-side comparison of features and pricing to help you choose.
Moz Pro
Approachable SEO software with link data
$49/mo
Starter $49/mo; Standard $99/mo ($79 annual)
Ahrefs
The backlink & keyword research powerhouse
$129/mo
From ~$129/mo; no free trial, but free webmaster tools
At a glance
| Spec | Moz | Ahrefs |
|---|---|---|
| Starting price | $49/mo | $129/mo |
| Budget tier | Mid-range | Premium |
| Complexity | Beginner-friendly | Intermediate |
| Primary category | SEO & Content | SEO & Content |
| Integrations | 15+ | 20+ |
| Founded | 2004 | 2010 |
Feature comparison
Moz offers 7 of 9 tracked seo & content features; Ahrefs offers 8.
| Feature | Moz | Ahrefs |
|---|---|---|
| Keyword research | ||
| Rank tracking | ||
| Backlink analysis | ||
| Site audit | ||
| Competitor analysis | ||
| Content optimization | ||
| Free plan | ||
| API & webhooks | ||
| Priority / 24-7 support |
Moz Pro
Pros
- Beginner-friendly interface and learning resources
- Domain Authority metric and solid rank tracking
- Free SEO tools like MozBar and the link explorer
- Reliable site audits and keyword research
Cons
- Smaller link index than Ahrefs or Semrush
- Fewer features than Semrush's all-in-one suite
- Data freshness can lag competitors
Ahrefs
Pros
- Widely regarded best-in-class backlink data
- Clean, fast, focused interface
- Free Webmaster Tools for your own site
Cons
- No free trial (paid trial only in some regions)
- Row/credit limits can frustrate heavy users
- No PPC or social tooling like Semrush
The verdict
The right pick depends on your priorities. Choose Moz if you value smbs and seo beginners who want an approachable all-in-one toolset. Choose Ahrefs if you need seo specialists who prioritize backlink and keyword data quality.
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