Moz Pro vs Semrush
A side-by-side comparison of features and pricing to help you choose.
Moz Pro
Approachable SEO software with link data
$49/mo
Starter $49/mo; Standard $99/mo ($79 annual)
Semrush
All-in-one SEO, content & competitive research
$139/mo
From ~$139/mo; add-ons for extra users & data
At a glance
| Spec | Moz | Semrush |
|---|---|---|
| Starting price | $49/mo | $139/mo |
| Budget tier | Mid-range | Premium |
| Complexity | Beginner-friendly | Advanced |
| Primary category | SEO & Content | SEO & Content |
| Integrations | 15+ | 50+ |
| Founded | 2004 | 2008 |
Feature comparison
Moz offers 7 of 9 tracked seo & content features; Semrush offers 8.
| Feature | Moz | Semrush |
|---|---|---|
| Keyword research | ||
| Rank tracking | ||
| Backlink analysis | ||
| Site audit | ||
| Competitor analysis | ||
| Content optimization | ||
| Free plan | ||
| API & webhooks | ||
| Priority / 24-7 support |
Moz Pro
Pros
- Beginner-friendly interface and learning resources
- Domain Authority metric and solid rank tracking
- Free SEO tools like MozBar and the link explorer
- Reliable site audits and keyword research
Cons
- Smaller link index than Ahrefs or Semrush
- Fewer features than Semrush's all-in-one suite
- Data freshness can lag competitors
Semrush
Pros
- Enormous toolkit covering SEO, PPC, content & social
- Massive keyword and competitor database
- Excellent for competitive gap analysis
Cons
- Pricing is high for individuals
- Limited results/users per seat on base plan
- Can feel sprawling for a focused SEO task
The verdict
The right pick depends on your priorities. Choose Moz if you value smbs and seo beginners who want an approachable all-in-one toolset. Choose Semrush if you need marketing teams that want one platform for seo, ppc, and content.
Browse all tools →