ON24 vs Zoom Webinars
A side-by-side comparison of features and pricing to help you choose.
ON24
Enterprise webinar & digital experience platform
Custom pricing
Custom annual quote (typically $25K+/yr)
Zoom Webinars
Webinar add-on for the Zoom platform
$79/mo
From $79/mo for 500 attendees; requires a paid Zoom plan
At a glance
| Spec | ON24 | Zoom |
|---|---|---|
| Starting price | Custom pricing | $79/mo |
| Budget tier | Premium | Mid-range |
| Complexity | Advanced | Beginner-friendly |
| Primary category | Webinar Software | Webinar Software |
| Integrations | 30+ | 1000+ |
| Founded | 1998 | 2011 |
Feature comparison
ON24 offers 8 of 10 tracked webinar software features; Zoom offers 7.
| Feature | ON24 | Zoom |
|---|---|---|
| Registration & landing pages | ||
| Automated / on-demand webinars | ||
| Local HD recording | ||
| Polls, Q&A & chat | ||
| Native CRM integration | ||
| AI content repurposing | ||
| Engagement analytics | ||
| Free plan | ||
| API & webhooks | ||
| Priority / 24-7 support |
ON24
Pros
- Deep engagement analytics and first-party data capture
- Interactive webinar console with rich CTAs and tools
- Strong native integrations with Marketo, Eloqua, and Salesforce
- Built for large-scale, compliant enterprise programs
Cons
- Expensive, with enterprise annual contracts only
- Steeper learning curve and setup
- Overkill for small teams and simple webinars
Zoom Webinars
Pros
- Familiar, reliable Zoom experience for hosts and attendees
- Scales to very large audiences
- Local and cloud recording options
- Huge integration marketplace
Cons
- Requires a paid Zoom Workplace plan on top of the webinar add-on
- Less marketing-native than dedicated webinar tools
- No built-in AI content repurposing
The verdict
The right pick depends on your priorities. Choose ON24 if you value enterprise demand-gen teams that need rich engagement data. Choose Zoom if you need teams already standardized on zoom.
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