Semrush vs Moz Pro
A side-by-side comparison of features and pricing to help you choose.
Semrush
All-in-one SEO, content & competitive research
$139/mo
From ~$139/mo; add-ons for extra users & data
Moz Pro
Approachable SEO software with link data
$49/mo
Starter $49/mo; Standard $99/mo ($79 annual)
At a glance
| Spec | Semrush | Moz |
|---|---|---|
| Starting price | $139/mo | $49/mo |
| Budget tier | Premium | Mid-range |
| Complexity | Advanced | Beginner-friendly |
| Primary category | SEO & Content | SEO & Content |
| Integrations | 50+ | 15+ |
| Founded | 2008 | 2004 |
Feature comparison
Semrush offers 8 of 9 tracked seo & content features; Moz offers 7.
| Feature | Semrush | Moz |
|---|---|---|
| Keyword research | ||
| Rank tracking | ||
| Backlink analysis | ||
| Site audit | ||
| Competitor analysis | ||
| Content optimization | ||
| Free plan | ||
| API & webhooks | ||
| Priority / 24-7 support |
Semrush
Pros
- Enormous toolkit covering SEO, PPC, content & social
- Massive keyword and competitor database
- Excellent for competitive gap analysis
Cons
- Pricing is high for individuals
- Limited results/users per seat on base plan
- Can feel sprawling for a focused SEO task
Moz Pro
Pros
- Beginner-friendly interface and learning resources
- Domain Authority metric and solid rank tracking
- Free SEO tools like MozBar and the link explorer
- Reliable site audits and keyword research
Cons
- Smaller link index than Ahrefs or Semrush
- Fewer features than Semrush's all-in-one suite
- Data freshness can lag competitors
The verdict
The right pick depends on your priorities. Choose Semrush if you value marketing teams that want one platform for seo, ppc, and content. Choose Moz if you need smbs and seo beginners who want an approachable all-in-one toolset.
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