Semrush vs Unbounce
A side-by-side comparison of features and pricing to help you choose.
Semrush
All-in-one SEO, content & competitive research
$139/mo
From ~$139/mo; add-ons for extra users & data
Unbounce
High-converting landing pages with A/B testing
$99/mo
From ~$99/mo; conversion features on higher tiers
At a glance
| Spec | Semrush | Unbounce |
|---|---|---|
| Starting price | $139/mo | $99/mo |
| Budget tier | Premium | Mid-range |
| Complexity | Advanced | Intermediate |
| Primary category | SEO & Content | Landing Pages & CRO |
| Integrations | 50+ | 120+ |
| Founded | 2008 | 2009 |
Feature comparison
Semrush offers 3 of 9 tracked product & marketing analytics features; Unbounce offers 2.
| Feature | Semrush | Unbounce |
|---|---|---|
| Event tracking | ||
| Funnel analysis | ||
| Retention & cohorts | ||
| Custom dashboards | ||
| User segmentation | ||
| Session replay | ||
| Free plan | ||
| API & webhooks | ||
| Priority / 24-7 support |
Semrush
Pros
- Enormous toolkit covering SEO, PPC, content & social
- Massive keyword and competitor database
- Excellent for competitive gap analysis
Cons
- Pricing is high for individuals
- Limited results/users per seat on base plan
- Can feel sprawling for a focused SEO task
Unbounce
Pros
- Purpose-built for conversion, not just pages
- Smart Traffic AI routing and A/B testing
- Popups and sticky bars included
Cons
- Higher entry price than bundled builders
- Conversion limits on lower tiers
- Editor has a learning curve
The verdict
The right pick depends on your priorities. Choose Semrush if you value marketing teams that want one platform for seo, ppc, and content. Choose Unbounce if you need performance marketers running paid campaigns to landing pages.
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