Unbounce vs HubSpot Marketing Hub
A side-by-side comparison of features and pricing to help you choose.
Unbounce
High-converting landing pages with A/B testing
$99/mo
From ~$99/mo; conversion features on higher tiers
HubSpot Marketing Hub
All-in-one marketing, CRM, and automation platform
Free plan
Free tier; paid Marketing Hub from ~$15/seat/mo, scaling steeply
At a glance
| Spec | Unbounce | HubSpot |
|---|---|---|
| Starting price | $99/mo | Free plan |
| Budget tier | Mid-range | Premium |
| Complexity | Intermediate | Intermediate |
| Primary category | Landing Pages & CRO | Marketing Automation |
| Integrations | 120+ | 1500+ |
| Founded | 2009 | 2006 |
Feature comparison
Unbounce offers 8 of 9 tracked landing pages & cro features; HubSpot offers 9.
| Feature | Unbounce | HubSpot |
|---|---|---|
| Drag-and-drop builder | ||
| A/B testing | ||
| Template library | ||
| Popups & sticky bars | ||
| Forms & lead capture | ||
| Dynamic / smart content | ||
| Free plan | ||
| API & webhooks | ||
| Priority / 24-7 support |
Unbounce
Pros
- Purpose-built for conversion, not just pages
- Smart Traffic AI routing and A/B testing
- Popups and sticky bars included
Cons
- Higher entry price than bundled builders
- Conversion limits on lower tiers
- Editor has a learning curve
HubSpot Marketing Hub
Pros
- Genuinely all-in-one, CRM, email, automation, and pages under one roof
- Best-in-class onboarding, academy, and documentation
- Huge app marketplace with 1,500+ integrations
Cons
- Costs escalate fast as contacts and tiers grow
- Advanced automation locked behind Professional/Enterprise
- Can be overkill for a simple newsletter
The verdict
The right pick depends on your priorities. Choose Unbounce if you value performance marketers running paid campaigns to landing pages. Choose HubSpot if you need growing teams that want marketing, crm, and sales unified in one place.
Browse all tools →