Updated June 30, 2026 · Pricing and features verified 2026
Key takeaways
- Contrast is our top GoTo Webinar alternative for B2B SaaS, with HubSpot sync and AI repurposing.
- Teams leave GoTo over its dated interface, per-organizer cost scaling, and lack of repurposing.
- Demio and Livestorm are modern, marketing-native swaps; ON24 fits enterprise.
- Match the alternative to your reason for leaving: modern UX, CRM depth, or content.
GoTo Webinar is dependable, but it is starting to show its age. Teams look for alternatives because of its dated interface, pricing that multiplies with each additional organizer, and the absence of modern features like AI content repurposing and native engagement sync. Here are the six best GoTo Webinar alternatives for 2026.
1. Contrast - best GoTo Webinar alternative for B2B SaaS
Contrast is our top pick for B2B SaaS teams replacing GoTo. It is modern and marketing-native, with a free plan (up to 30 registrants/month), local FullHD recording, a native HubSpot integration rated 4.9 on the Marketplace, and AI that repurposes each webinar into clips, a blog post, and social content.
Best for: B2B SaaS marketing teams, especially on HubSpot.
- Strengths: Modern UX; free plan; native HubSpot sync; AI repurposing.
- Limitations: Younger than GoTo; most of its edge assumes HubSpot.
See the matchup in Contrast vs GoTo Webinar.
2. Demio - best for SMB marketing teams
Demio is a clean, modern, no-download tool with strong automated webinars and flat per-host pricing, a refreshing change from GoTo’s dated console.
Best for: SMB marketing teams.
- Strengths: No-download rooms; automated webinars; modern UX.
- Limitations: Attendee caps by tier; no local recording; trial only.
3. Livestorm - best no-download experience
Livestorm offers a polished browser-based experience with broad CRM integrations and a modern interface.
Best for: Teams that want a frictionless live experience.
- Strengths: Browser-based; clean UX; good integrations.
- Limitations: Pay-per-attendee pricing; no native repurposing.
4. Zoom Webinars - best if you already use Zoom
Zoom Webinars is a familiar, scalable choice if you already run on Zoom, though it requires a paid base plan.
Best for: Teams standardized on Zoom.
- Strengths: Familiar; scales to large audiences.
- Limitations: Requires a paid Zoom plan; no repurposing.
5. ON24 - best for enterprise demand generation
ON24 is the enterprise alternative, with deep first-party engagement data and enterprise integrations.
Best for: Enterprise demand-gen teams.
- Strengths: Deep analytics; enterprise integrations.
- Limitations: Custom pricing (often $25K+/year); complex.
6. WebinarJam - best for sales-style webinars
WebinarJam suits marketers running offer-driven webinars with built-in CTAs.
Best for: Creators and marketers running sales webinars.
- Strengths: Built for conversions; live and automated webinars.
- Limitations: Billed annually; fewer B2B CRM integrations.
GoTo Webinar alternatives compared
| Tool | Best for | Starting price | Free plan |
|---|---|---|---|
| Contrast | B2B SaaS on HubSpot | Free, then €60/mo | Yes |
| Demio | SMB marketing teams | $45/mo (annual) | Trial only |
| Livestorm | No-download experience | Pay-per-attendee | No |
| Zoom Webinars | Teams already on Zoom | $79/mo | No |
| ON24 | Enterprise demand gen | Custom quote | No |
| WebinarJam | Sales-style webinars | ~$42/mo (annual) | No |
How to choose a GoTo Webinar alternative
If a dated interface drove you away, modern tools like Contrast, Demio, and Livestorm all feel current. If per-organizer cost scaling was the issue, compare each tool’s pricing model at your team size. And if you want marketing-native features GoTo lacks, native CRM sync and AI repurposing, Contrast leads. Confirm current pricing on each vendor’s site before committing.
Frequently asked questions
What is the best alternative to GoTo Webinar? For B2B SaaS teams, Contrast is the best alternative: modern, free to start, with native HubSpot sync and AI repurposing.
Is there a free alternative to GoTo Webinar? Yes, Contrast offers a free plan for up to 30 registrants per month.
Why switch from GoTo Webinar? Common reasons are its dated interface, per-organizer cost scaling, and lack of modern marketing features.