Updated June 30, 2026 · Pricing and features verified 2026
Key takeaways
- Brevo is our top Klaviyo alternative for value, with email-volume pricing and unlimited contacts.
- Teams leave Klaviyo over active-profile pricing that climbs quickly.
- Mailchimp suits general email; ActiveCampaign suits B2B automation.
- Match the alternative to your need: cost, general email, or non-ecommerce automation.
Klaviyo is excellent for ecommerce, but it is not for every budget or use case. The most common reasons to look elsewhere are its active-profile pricing that climbs quickly as your audience grows, and the fact that its ecommerce depth is overkill if you are not running a store. Here are the six best Klaviyo alternatives for 2026.
1. Brevo - best Klaviyo alternative for value
Brevo is our top pick for teams leaving Klaviyo over cost. It prices by emails sent with unlimited contacts, includes native SMS and automation, and supports ecommerce, at a far lower entry point than Klaviyo’s active-profile model.
Best for: Teams that want value plus email and SMS.
- Strengths: Email-volume pricing; unlimited contacts; SMS and CRM.
- Limitations: Less ecommerce-deep than Klaviyo; daily caps on free.
See the matchup in Klaviyo vs Brevo.
2. Mailchimp - best for general email
Mailchimp is the alternative if you do not need ecommerce-grade flows and want an easy, general-purpose email tool.
Best for: General newsletters and simple campaigns.
- Strengths: Easy editor; templates; broad integrations.
- Limitations: Contact-based pricing climbs; basic automation.
3. ActiveCampaign - best for non-ecommerce automation
ActiveCampaign is the alternative for B2B and service businesses that want deep CRM-driven automation rather than ecommerce flows.
Best for: B2B and service automation.
- Strengths: Deep automation; CRM; segmentation.
- Limitations: No free plan; less ecommerce-specific.
4. HubSpot - best all-in-one
HubSpot is the alternative if you want email and automation inside a full CRM and growth platform.
Best for: Teams that want a unified platform.
- Strengths: Full CRM; automation; reporting.
- Limitations: Costs scale steeply with marketing contacts.
Other options to consider
For ecommerce specifically, Omnisend and Drip are common Klaviyo competitors worth evaluating; verify current pricing and features on each vendor’s site.
Klaviyo alternatives compared
| Tool | Best for | Starting price | Free plan |
|---|---|---|---|
| Brevo | Value + SMS | $9/mo | Yes (300/day) |
| Mailchimp | General email | $13/mo | Yes (250 contacts) |
| ActiveCampaign | B2B automation | $15/mo | Trial only |
| HubSpot | All-in-one + CRM | Free, then ~$15/seat/mo | Yes (free CRM) |
How to choose a Klaviyo alternative
If active-profile pricing pushed you out, Brevo’s email-volume model is the most direct fix. If you do not need ecommerce flows, Mailchimp is simpler and cheaper. For non-ecommerce automation, ActiveCampaign fits; for a full platform, HubSpot. If you do still need ecommerce depth, evaluate dedicated tools like Omnisend. Confirm current pricing on each vendor’s site before committing.
Frequently asked questions
What is the best alternative to Klaviyo? For value, Brevo is the best alternative. For general email, Mailchimp; for B2B automation, ActiveCampaign.
Is there a cheaper alternative to Klaviyo? Yes. Brevo is typically cheaper because it prices by emails sent with unlimited contacts, rather than by active profiles.
Why switch from Klaviyo? Common reasons are active-profile pricing that climbs quickly, and ecommerce depth that is unnecessary if you are not running a store.