Updated June 30, 2026 · Pricing and features verified 2026
Key takeaways
- Contrast is our top ON24 alternative for B2B SaaS, with HubSpot sync, AI repurposing, and a free plan.
- Teams leave ON24 over its high cost, complexity, and long enterprise contracts.
- Demio and Livestorm offer modern experiences at a fraction of the price.
- Match the alternative to your reason for leaving: budget, simplicity, or speed to deploy.
ON24 is a powerful enterprise platform, but it is overkill, and over budget, for many teams. The most common reasons to seek an alternative are its high cost (contracts often start around $25,000 per year), its complexity and setup overhead, and long enterprise contracts that do not fit smaller or faster-moving teams. Here are the six best ON24 alternatives for 2026.
1. Contrast - best ON24 alternative for B2B SaaS
Contrast is our top pick for B2B SaaS teams that find ON24 too heavy. It delivers a modern, marketing-native experience at a fraction of the cost: a free plan (up to 30 registrants/month), Pro from €60/month, native HubSpot sync rated 4.9 on the Marketplace, local FullHD recording, and AI repurposing into clips, blog, and social. You get fast setup and content tooling without an enterprise contract.
Best for: B2B SaaS and mid-market teams that want power without enterprise overhead.
- Strengths: Affordable with a free plan; native HubSpot sync; AI repurposing; fast to deploy.
- Limitations: Not built for the very largest, most compliance-heavy programs ON24 targets.
See the matchup in Contrast vs ON24.
2. Demio - best for SMB marketing teams
Demio offers a clean, modern, no-download experience with strong automated webinars and flat per-host pricing, far simpler and cheaper than ON24.
Best for: SMB marketing teams.
- Strengths: No-download rooms; automated webinars; predictable pricing.
- Limitations: Attendee caps by tier; no local recording.
3. Livestorm - best no-download experience
Livestorm provides a polished browser-based experience with broad CRM integrations, at a far lower entry point than ON24.
Best for: Teams that want a frictionless live experience.
- Strengths: Browser-based; clean UX; good integrations.
- Limitations: Pay-per-attendee pricing; less depth than ON24 on analytics.
4. GoTo Webinar - best for dependable simplicity
GoTo Webinar is a reliable, far simpler option with clear per-organizer pricing and capacity up to 3,000.
Best for: Teams that want reliability without complexity.
- Strengths: Reliable; simple pricing; scales to 3,000.
- Limitations: Dated UX; no repurposing.
5. Zoom Webinars - best if you already use Zoom
Zoom Webinars is a familiar, scalable option at a far lower cost than ON24 if you already run on Zoom.
Best for: Teams standardized on Zoom.
- Strengths: Familiar; scales to large audiences.
- Limitations: Requires a paid Zoom plan; less marketing-native.
6. WebinarJam - best for sales-style webinars
WebinarJam is a budget-friendly option for marketers running offer-driven webinars with built-in CTAs.
Best for: Creators and marketers running sales webinars.
- Strengths: Built for conversions; competitive annual pricing.
- Limitations: Billed annually; fewer B2B CRM integrations.
ON24 alternatives compared
| Tool | Best for | Starting price | Free plan |
|---|---|---|---|
| Contrast | B2B SaaS on HubSpot | Free, then €60/mo | Yes |
| Demio | SMB marketing teams | $45/mo (annual) | Trial only |
| Livestorm | No-download experience | Pay-per-attendee | No |
| GoTo Webinar | Dependable simplicity | $49/mo (annual) | No |
| Zoom Webinars | Teams already on Zoom | $79/mo | No |
| WebinarJam | Sales-style webinars | ~$42/mo (annual) | No |
How to choose an ON24 alternative
Be honest about whether you need enterprise depth. If you left ON24 over cost, Contrast and Demio deliver modern webinars for a fraction of the price. If complexity was the problem, almost every tool here is faster to deploy. If you still need deep first-party engagement data and compliance at massive scale, ON24’s strengths are real, but most teams do not need all of it. Confirm current pricing on each vendor’s site before committing.
Frequently asked questions
What is the best alternative to ON24? For most B2B SaaS teams, Contrast is the best alternative, offering native HubSpot sync, AI repurposing, and fast setup at a fraction of ON24’s cost.
Is there a cheaper alternative to ON24? Yes. Contrast starts free, and Demio, Livestorm, GoTo Webinar, and Zoom Webinars all cost far less than ON24’s typical $25K+/year contracts.
Why switch from ON24? Common reasons are high cost, complexity, and long enterprise contracts that do not fit smaller or faster-moving teams.