Brevo review 2026

Affordable email, SMS & CRM (formerly Sendinblue)

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Email Marketing Marketing Automation

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Brevo review updated 2026 · Pricing and features verified 2026

Brevo product screenshot — Brevo. Source: brevo.com

Key takeaways

Brevo is a budget-friendly email marketing tool.
Best suited to solo operators, small teams, mid-market teams.
A free plan is available, with paid tiers as you scale.
Biggest strength: volume-based pricing is cheap for large lists.
Main watch-out: daily send limits on free/low tiers.

Overview

Brevo, formerly Sendinblue, takes a different angle on pricing that quietly makes it one of the best-value platforms around: it charges based on the number of emails you send rather than the number of contacts you store. For businesses with large lists they email occasionally, that flips the usual cost equation and can be dramatically cheaper than per-contact rivals. Around that core it bundles email, SMS, WhatsApp, live chat, and a free CRM into a single budget-friendly suite.

The trade-offs are polish and depth: the interface feels dated in places, automation is less sophisticated than ActiveCampaign, and free or low tiers impose daily send limits. But for SMBs that want multichannel messaging and a CRM without a premium price tag, and especially for European businesses that value its EU roots and GDPR posture, Brevo delivers a lot for the money.

Best for

Budget-conscious teams with big lists they email occasionally.

Who it's for

Brevo is a strong fit for budget-conscious SMBs, agencies, and especially businesses with large lists they email occasionally, where its send-based pricing shines. It also appeals to teams that want SMS, chat, and a CRM bundled in, and to European companies that prefer an EU-based provider with a clear GDPR stance.

It is less suited to teams that need the deepest automation or the most polished UI, or to high-frequency senders for whom volume-based pricing offers no advantage over per-contact plans. Brands that want best-in-class deliverability and design tooling may prefer a premium specialist.

Features at a glance

Brevo covers 8 of 9 tracked email marketing features.

Email campaigns

Automation workflows

Audience segmentation

A/B testing

SMS marketing

Template library

Free plan

API & webhooks

Priority / 24-7 support

Brevo features in depth

Volume-based pricing

You pay for emails sent, not contacts stored, so a business with a 200,000-person list it emails twice a month can pay far less than it would on a per-contact platform. This single design choice is Brevo's biggest differentiator and the main reason teams switch to it.

Multichannel messaging

Beyond email, Brevo sends transactional and marketing SMS, WhatsApp messages, and offers a live-chat widget, letting small teams run several channels from one place instead of subscribing to separate tools.

Free built-in CRM

A no-cost CRM with deals, pipelines, and tasks is included, which is enough for many small sales teams to manage their pipeline without paying for a separate CRM product.

Marketing automation

A visual workflow builder supports welcome series, lead scoring, and behavior-based journeys. It covers the common cases well; it is just not as deep or flexible as the most automation-focused platforms.

Landing pages, forms & transactional email

Build signup forms and landing pages to grow your list, and rely on Brevo's transactional email and SMS APIs for reliable order confirmations and password resets.

Pros & cons

Strengths

Volume-based pricing is cheap for large lists
Includes SMS, chat, and a free CRM
Generous free tier for small senders

Limitations

Daily send limits on free/low tiers
Automation less sophisticated than ActiveCampaign
Interface feels dated in places

Pricing

Starting price

Free plan

Yes

Budget tier

Budget-friendly

Free up to 300 emails/day; paid plans priced by email volume

A free tier allows up to 300 emails per day, with paid plans priced by monthly email volume rather than contacts. For occasional senders with big lists, this is often the cheapest credible option on the market, and bundling SMS, chat, and a free CRM stretches the value further. Heavy daily senders see less of an edge, since volume pricing then works against you.

Integrations

Brevo connects with around 150 tools including Shopify, WordPress, WooCommerce, Salesforce, and Zapier, and provides robust transactional email and SMS APIs for developers. The integration library is smaller than the giants', but it covers the mainstream stack most SMBs use.

150+ integrations, including:

Shopify WordPress WooCommerce Zapier Salesforce

The bottom line

The value play: cheap, multichannel, and capable enough for most SMBs. Best for budget-conscious teams with big lists they email occasionally. A email marketing tool with plans from free plan.

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